Fitstar isn’t a marketplace where you pick products off a shelf. It’s a membership: one ongoing relationship with a clinical team that reviews your intake, proposes a protocol, and keeps adjusting it as your biomarkers and goals change.
That distinction shapes almost everything else — why there’s a health survey before a product page, why every protocol goes through physician review, and why the app is built around check-ins and rechecks instead of a cart and a checkout flow.